Holiday homes in Phuket.

It depends on the holiday you want. Patong is the place for nightlife, shopping and a lively beachfront, but it can be noisy. Kata and Karon, just south, are the classic middle ground: good swimming beaches with restaurants and a calmer feel, popular with families. Kamala and Surin are quieter and more upscale, backed by hillside villas. Bang Tao and the Laguna estate to the north suit those wanting a spread-out resort setting. For a slower, more local pace, look to Nai Harn and Rawai in the south. Renting a whole villa or apartment direct works well in all of these areas.

The dry season runs roughly from November to April and is considered the best window, with sunnier skies and calmer seas on the west coast; December to March is the busiest peak. The monsoon months of about May to October bring more rain and rougher water, and the west-coast beaches often fly red flags warning of strong rip currents. If you travel in the green season, swim only where lifeguards allow and always respect the flags.

Phuket is large and its attractions are spread out, so you will need transport. Many visitors use the Grab ride-hailing app, which shows the fare before you book and is widely available around the main beaches; waits can be longer in more remote spots. Fixed-price airport-taxi vouchers and private transfers are also common. Renting a car gives the most freedom for exploring the coast and the interior, though local driving can be busy. Motorbike rental is popular but only for confident, licensed riders wearing helmets.

Phuket is a springboard for some of Thailand's most famous seascapes. Speedboats and longtails run to the Phi Phi Islands, known for dramatic limestone cliffs, clear water and snorkelling. Phang Nga Bay to the northeast is dotted with towering karst outcrops, including the islet made famous by a 1970s James Bond film and often visited by boat or sea kayak. Other trips reach the Similan Islands (seasonal) and smaller nearby bays. Tours run mostly in the dry season and are frequently cancelled in rough weather, so build in a spare day.

Both. Patong concentrates the island's nightlife and shopping, so families who want quiet often base themselves elsewhere. Kata, Karon, Kamala and Nai Harn all have gentler beaches and a more relaxed atmosphere that suit children. A private holiday rental with a kitchen and pool can make family trips easier, and many areas have supermarkets, clinics and family-friendly restaurants within a short drive.

Old Phuket Town is a highlight, with its restored Sino-Portuguese shophouses along streets like Thalang Road, café culture, temples and a lively weekend walking-street market. The hilltop Big Buddha is a large white statue with panoramic views over the south of the island. You will also find temples, viewpoints over the southern capes, markets, cooking classes and a strong street-food and seafood scene. It is worth pairing a few days of culture and exploring with your beach time.